DIFFERENCE BETWEEN CONTENT WRITING AND COPYWRITING

A RECURRING PARADOX APPEARS WHEN DISCUSSING DIGITAL MARKETPLACES AND THE CURRENT TREND OF CONTENT MARKETING. EVERY COMPANY HAS THE PROBLEM OF CHOOSING COPYWRITING VS CONTENT WRITING . THEY OFTEN DOUBT THAT " IS COPYWRITING AND CONTENT WRITING THE SAME ". GIVEN HOW CLOSELY RELATED THE TWO CONCEPTS ARE TO ONE ANOTHER, THERE IS STILL A CLEAR LINE THAT SEPARATES THEM. THE TWO HAVE VERY DIFFERENT IDEALS FROM ONE ANOTHER, AND EVEN THEIR GOALS FOR THE OUTCOME ARE DIFFERENT