Jason Marzec, founder of Jay Agency in Mentor, OH, was going on 8 years at his traditional job before he decided it was time for a new career. In 2016, after a year of studying to be a real estate agent and learning digital marketing as a hobby, Jason left his steady job to pursue real estate full-time. Despite all of the technological advances, industry norms in real estate were still pretty traditional – his colleagues recommended cold calling, door-to-door solicitations, and handing out flyers. Jason didn’t see these “boots on the ground” strategies as very effective or efficient. Instead, he decided to try something new.